You need to be profitable. Utilizing a transcoding solution that maximizes your audience and delivers superior quality is an imperative. Also, you need to minimize R&D costs required to remain current with the latest and greatest formats, bit rates, codecs, etc… while reducing your CAPEX and in-house management costs. Achieving profitability and self-sustainability are two key reasons why broadcasters, production houses, digital agency’s, VOD services and key players throughout the “video eco-system” often utilize cloud video transcoding to address their daily workflow requirements.

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