What is video encoding?

Video encoding is the process of converting digital video files from one format to another. Encoding is also known as “transcoding” or “video conversion.” At the time of recording, the device gives the video file a particular format and other specifications. If the video owner wants to publish the video, s/he must consider the various devices on which the video might play. All of the videos we watch on our computers, tablets, and mobile phones have gone through an encoding process that converts the original source video so that it is viewable on various output formats. This is because many device and browser types only support specific video formats. Often, the goal of the video publisher is to ensure compatibility with a variety of common formats.


Digital video may exist in many different formats-each with specific variables such as containers (.MOV, .FLV, .MP4, .OGG, .WMV, WebM), codecs (H264, VP6) and bitrates (in megabits or kilobits per second). Different devices and browsers have varying specifications, most of which involve one or more of these variables—and other variables. When you encode video, you need to consider (a) the original source format and capture method, (b) any later encoding operations that may have been done on the video source, and (c) the output formats that you require. With Encoding.com, you get full control across many of these variables to help you efficiently convert your source videos from one format to one or more output formats.


If you’d like to use the Encoding.com platform to convert video files from your source content, we provide several options:


– Upload a single media file using our Upload feature. Enter the details for the source location, and then choose from our presets for popular output formats to convert your source content. Similar to the Watch Folder method, this feature can take source video from Amazon S3, Rackspace CloudFiles, FTP sites, or your local drive / network.

– Use our web interface at http://www.encoding.com/login . Here you can create a Watch Folder and use it to convert an entire folder of source content into a set of output content that meets your specifications. These watch folders can exist on Amazon S3, Rackspace CloudFiles, or your own FTP site.


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