H.264/MPEG-4 Part 10 or AVC (Advanced Video Coding) is a standard for video compression. It has rapidly become one of the most popular high-quality codecs for video delivery on a wide variety of platforms.

The ITU-T H.264 standard and the ISO/IEC MPEG-4 AVC standard are jointly maintained so that they have identical technical content. H.264 is used in such applications as players for Blu-ray Discs, videos from YouTube and the iTunes Store, web software such as the Adobe Flash Player and Microsoft Silverlight, broadcast services for DVB and SBTVD, direct-broadcast satellite television services, cable television services, and real-time videoconferencing.

In December 2007 Adobe released Flash Player 9 Update 3 v 9.0.115 which supports H.264 video and HE-AAC audio playback. Please see Adobe's resource for an overview of their support of H.264: http://labs.adobe.com/wiki/index.php/Flash_Player:9:Update:H.264 As of June 2008 Flash 9.0.115 player is installed in 83.3% of browsers in the US/Canada. Please see Adaobe's resource for tracking Flash Player Version Penetration over time and across geographic markets. http://www.adobe.com/products/player_census/flashplayer/version_penetration.html H.264 codec variant is called 'libx264' in our system and available for the following formats: fl9, mp4, ipod, iphone, appletv, psp, 3gp

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