Video Converting Made Easy by

In order to maximize revenues and distribution points, video content publishers should make their videos available in as many popular formats as possible across the various internet-connected devices.  To do this, they must convert video from its source (recorded) format to widely adopted consumer device formats such as Flash and Quicktime.

Video encoding is the process of converting digital video files from one format to another.  All of the videos we watch on our computers, tablets, mobile phones and set-top boxes must go through an encoding process to convert the original “source” video to be viewable on these devices.  Why?  Because different devices and browsers support different video formats.  This process can also be called “transcoding” or “video conversion.”

Digital video can exist in many different formats with specific variables such as containers (.MOV, .FLV, .MP4, .OGG, .WMV, WebM), codecs (H264, VP6, ProRes) and bitrates (in megabits or kilobits per second).  Different devices and browsers have different specifications involving these variables, and others.  With, you have full control across many variables to convert videos from one format to another.

If you're interested in using's platform to convert video files from your source content, there's a number of ways to achieve that using the options listed below:

+ Use our web UI, located @, to create a Watch Folder and turn an entire folder of source content into your desired output. Watch Folders can exist on Amazon S3, Rackspace CloudFiles or your own FTP site.

+ Upload a single media file using our 'Add Media' feature in the web UI. Select 'Add Task' and utilize our presets for popular output formats to convert your source content.  As with Watch Folders, 'Add Media' can download video from Amazon S3, Rackspace CloudFiles, FTP sites or your local drive / network.

+ Implement our powerful API to submit source content and create output files in a snap.  Complete API documentation here.

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